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When Is Permission Required?
Advance Notes:
Documentary photography pulls back the curtain
from life going on around us. It sometimes reveals aspects and
actions that corporate and public officials would just as soon
have disappear.
From
a Reader: Q. I just
read a question answered by you about model releases of people
in public. I have wondered about the same question. My specialty
is creating shots that evoke a strong mood, and I need a human
element to make the photo successful.
My question is, I always thought that the rule was, "if the
person is recognizable in the photo" you need a release.
A lot of times I have shot pictures of people afar off, or as
a silhouette, or with their back to me (so no parent or other
person could threaten to sue me because they saw their son or
daughter's face in a book or magazine without their permission).
How do you avoid this from happening? If I remember what you said,
if the picture is used for a book or magazine or newspaper and
isn't being used for advertising, then a release is not required.
I know that it may not matter to the photobuyer, yet again, if
the parent sees the picture, could this pose a problem for the
photobuyer as well as for me?
Answer: Ken, you said it
best: "If the picture is used for a book or magazine or newspaper
and isn't being used for advertising, then a release is not required."
This is thanks to our First Amendment Freedom of the Press.
As you know, in past history – many regimes let the public
know only what they (the ruling regime) wanted the public to hear.
(Stalin, Hitler, Tojo, Mussolini, and more recently, Saddam).
It's a convenient way to run a totalitarian government. But it
isn't pleasant for those being ruled.
The wisdom of our forefathers was to recognize that despite how
much it might hurt, we have to report (and display photographically)
what is happening around us. And yes, it might hurt the mother
of a child who is photographed in public beating up on a smaller
kid, or a drunk strolling down the street, or two lovers on a
park bench. Our Freedom of the Press protects us, and sometimes
embarrasses us. As you know, that's the way it is in a democracy.
Most photographers who enter the field of editorial photography
from a commercial background (fashion, corporate, aerial, real
estate, food photography, and so on) are surprised that their
new field, editorial photography, knows no model release requirements.
It's up to the PUBLISHER of a photograph to decide whether the
picture might not be acceptable to his/her public, whether that
might be in New York, Alabama, or California – where each
location might have a different cultural outlook on the same subject
matter.
I've yet to hear of an editorial photographer being sued and losing
the case in the kind of situations mentioned above. Anyone can
sue anyone. But smart lawyers know it's an uphill battle to try
to win a Freedom of the Press case, let alone get any funds out
of a freelance photographer. An attorney would always ask for
a retainer first before taking on such a case.
The editorial photographer "greats" of the past, who
have shown us what life was like during the roarin' 20's, the
Great Depression of the 30’s, or the turbulent 60's, knew
they had a mission: to show the world how they (the photographer)
saw the world (Weltanschaung), leaving that as their legacy, and
us to judge its merits.
For our sake, editorial photographers have to overcome their timidity
to photograph some things that might be reprehensible to them:
mental wards, homelessness, or unpleasant political or military
situations. As the man said, "If it were easy, everyone would
be doing it."
-Rohn
Rohn Engh,
veteran stock photographer and publisher of “PhotoRESEARCHER
Newsletter,” has provided on-line targeted information for
photobuyers, photo researchers and editors for two decades. No
other newsletter brings photobuyers such up-to-the minute, practical
intimately familiar with both sides of the stock photo desk. For
more info: http://www.photosource.com/photobuyer/.
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