PRESENCE ON THE WEB
can make a small company look like a big company. And if the design of your Web site is first class, it can make you look like a first class enterprise. While this can convey professionalism, this presents a problem for the small operator. Looking like a large company is one thing. But that's only the first step. Can you act like a large company? There's a saying in the business world, "Promise a lot, but deliver more than you promise."

The Golden Rule of all business is service. If you don't deliver good service, it doesn't matter how beautiful your Web site looks. If you don't deliver, the word will get around. On the other hand, if you make sure to have all of your delivery components in order before you launch your Web site, you'll realize the benefits of the Web.