National Geographic
comes out this month with its "Photo
Gallery," CD-ROMs filled with GEOGRAPHIC-type photos,
taken by present and former GEOGRAPHIC photographers like
Chris Johns. The pics can be used by the public, for
making greeting cards, banners, calendars, family
newsletters and so forth. (The photos aren't to be used
for commercial purposes unless you obtain special
permission.) Discount stores already feature make-your-own
greeting card kiosks. Countless CD-Rom companies sell
disks that offer greeting-card-style photos for such use.
As we head down the information highway, it's becoming
more obvious that a stock photographer should carry two
cameras: one to make cliches that will sell to CD-ROM
companies (they're not going to go away), and the other
camera to use for highly specific photos that would never
sell on a cliche disc, but would bring in big bucks when
the photographer makes the right match with a buyer
looking for that specific subject area. -RE
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