Part 3
Web Site Management for Photographers
The Quick Way: FTP

Do you plan to provide digital photos for your clients to download? If so, you will need your own FTP (File Transfer Protocol) directory. If you want anyone to download files, such as your promosheets, then it must be "anonymous" FTP. If you have on-line images for sale, you will need a "password-protected" FTP site. Each of these costs a little bit more. Neither are usually included in basic Web hosting packages.

Would you like to feature audio or video at your Web site? These are also extras. The technology varies, so find out what your webmaster uses and make sure your IPP supports it.

Ask your webmaster to explain other options that are commonly available for extra charges. These might include Java, Chat, discussion forums, SSL support (for secure credit card transactions) and e-cash.

Plan ahead. Determine your needs both for now, and for two years from now. Choose an IPP who provides the services you will need during that period, so you can grow without changing your IPP. If your IPP allows you to upgrade your package without paying extra setup fees, start with the most basic package that meets your needs now and then upgrade later. If not, consider the setup fees. It may be cheaper to start out with the more advanced package.

CAUTION: You don't always get what you pay for. According to the National Fraud Information Center (NFIC), the sale of Internet services and products ranks high on their list of Internet scams. In fact, they have a large section of their Web site devoted to this topic. Check it out at http://www.fraud.org before you sign any contracts!